Self-enhancement or self-coherence? Why people shift visual perspective in mental images of the personal past and future.

It is often assumed, by laypeople and researchers alike, that people shift visual perspective in mental images of life events to maintain a positive self-concept by claiming ownership of desirable events (first-person) and disowning undesirable events (third-person). The present research suggests that people shift perspective not according to the pictured event's desirability but according to whether they focus on the experience of the event (first-person) or on the event's coherence with the self-concept (third-person). This explains why self-change promotes third-person imagery of prechange selves (Studies 1 and 2). And, the same mechanism determines perspective apart from self-change, in both memory and imagination (Studies 3 and 4). By demonstrating that people shift perspective according to whether they focus on the experience of an event or its self-concept coherence, these results suggest how perspective may function more broadly in social cognition, and specifically in the construction and maintenance of the temporally extended self.